UCSB Science Line
Sponge Spicules Nerve Cells Galaxy Abalone Shell Nickel Succinate X-ray Lens Lupine
UCSB Science Line
How it Works
Ask a Question
Search Topics
Our Scientists
Science Links
Contact Information
Dear UCSB ScienceLine,
Just the other day I was watching TV an ad came up from the make-up Company, Revlon, where they were promoting 12-hour long-lasting lipstick. Yet, when my mother uses make-up it only lasts a couple of hours before she has to reapply it again. What's in the Revlon lipstick that's able to make it last so long?
Question Date: 2009-05-08
Answer 1:

Unfortunately, the answer has nothing to do with science and everything to do with advertising. When you read or hear an advertiser's claim, you have to carefully listen to the small print. Revlon claims that their lipstick lasts 'up to 12 hours'. That could mean just about anything. It could mean that they did a survey and all the women reported their lipstick lasted 12 hours or it could mean that 99% of the women reported their lipstick's lasted only 1 hour and only one woman reported it lasted 12 hours. (Maybe she was sleeping the whole time!)

If you start looking at advertisements critically in this manner you will discover that many manipulate data to make their products look good. Learning how to examine data and information critically in this manner will help you to become not only a smart consumer but a good scientist! Good luck.

Answer 2:

I'm sure it's a trade secret. Companies keep that sort of thing secret.

Answer 3:

My daughter answered your Revlon question. It doesn't last 12 hrs.

Click Here to return to the search form.

University of California, Santa Barbara Materials Research Laboratory National Science Foundation
This program is co-sponsored by the National Science Foundation and UCSB School-University Partnerships
Copyright © 2020 The Regents of the University of California,
All Rights Reserved.
UCSB Terms of Use